Sustainable

digital space

10+
years of experience
50+
projects
10+
clients
1
vision
Create
with
purpose
Create
with
purpose
Beauty
in
Simplicity
Beauty
in
Simplicity

CORE VALUES

efficiency
We come from different backgrounds, but we’re aligned where it matters - how we work is what we value.
Productivity
Progress isn’t about doing more, it’s about doing what matters.
Communication
Clear beats clever. Say what you mean, mean what you say.
Balance
Good work needs strategic decisions. Build space to think.
HRISTINA BANCHEVA
Marketing, Sales, Sustainability Manager

Marketing strategist. Digital native. 94% extrovert with a brain wired for big ideas and a bias for action. I’ve spent the last decade in the trenches of B2B - working across marketing, sales, operations, and leadership to help companies not just grow, but grow on purpose. My approach? Known for turning complex digital challenges into focused, scalable strategies that drive meaningful and sustainable growth. Obsessed with clean processes, purposeful communication, and getting the most out of great teams. Built a reputation on high standards, fast execution, and not settling for "good enough."

With high openness and extraversion - which tracks, because I’m happiest when learning something new, solving a real problem, or rallying a team toward something that matters. I value real work. Clear thinking. Ongoing growth. And the kind of collaboration where people show up, give a damn, and do their best work - together.

This blog is where I share what I’ve learned (and what I’m still figuring out) across digital sustainability, business strategy, leadership, and the not-so-soft skills that actually make teams work.

Ideas that
grow with us
Inspire us
“Some say there’s no great agencies... some say design is hard... We found that not to be true while working with Concept Studio’s exceptional team.
Jessica Kent
from Slack
Digital Sustainability. Started digging deeper into how we create, consume, and clean up digital. Consulting and writing around strategy that’s smart, responsible, and doesn’t burn out teams, or servers.
2025
Shifted focus toward independent consulting. Helping companies align strategy with execution through better ops, sharper positioning, and cleaner digital builds.
2023
Go-to-Market Focus. Started working hands-on with B2B teams to sharpen positioning, align product with market needs, and launch with intention - not just noise.
2022
Agency life. B2B marketing and team leadership at scale. Launched global campaigns, and learned how fast things break when clarity is missing.
2018
The Marketing Kickoff. Figured out how people think, how markets move, and what actually converts
2016
Bachelor in European Studies & Master's in Entrepreneurship, Innovation & Finance
wORK Process
Food for thought
Productivity isn’t just output. Communication isn’t just noise. Balance isn’t just a perk. These values shape the way work is planned, built, and refined - with clarity, intent, and zero wasted effort.
How the work gets done matters.
1
Discovery
Sustainable production is about making fewer things - but doing them better. It means aligning strategy with purpose, being brutally honest about what’s actually needed, and resisting the urge to just “add more.” Thoughtful production isn’t slower. It’s smarter. And it requires strategy.
2
Navigation
Before launching anything, the goal is to understand where it’s going, and why. This step is all about direction: mapping the strategy, identifying patterns, spotting the gaps, and making sure the next move actually moves the right needle. Good navigation avoids wasted energy and resources.
3
Iteration
Strategy isn’t a one-and-done deal. This phase is about testing, listening, and making smart changes without losing the plot. Great results don’t come from overthinking - they come from shipping, improving, and repeating with intention.
Great work
Starts
with a chat